Clients & projects
Taschen
September - December 2007
Acclaimed international arts and culture publishers Taschen appointed TSP to manage their UK PR for three months in the temporary absence of an in-house PR Manager. The brief was to promote ten titles that ranged from the most comprehensive book on Michelangelo to date, to photographer Alison Jackson’s 2007 book of celebrity look-alike images.
The aim was to manage and execute a public relations campaign that would reflect the dynamic range of books offered by Taschen, tie in with book launch events - including Alison Jackson’s red-carpet party at Phillips de Pury during Frieze Art Fair week - and boost sales in the lead up to Christmas.
