Theresa Simon & Partners Ltd.

TSP worked proactively to place stories on Antenna Audio’s new products and audio tours, chiefly through the trade press to directly target marketing departments of cultural institutions and heritage sites. 

TSP also encouraged Antenna Audio to speak at industry events and helped them create opportunities to engage directly with their target audience; most notable successes were a podcasting talk at the Arts Marketing Association and the creation of a new marketing focus with a series of seminars at the annual Museums & Heritage Show managed by TSP.