Clients & projects
Asia House
March - November 2005
TSP set targets for coverage and maximised publicity around the launch by creating partnerships, approaching VIP ambassadors, and working with existing and potential Asia House members. TSP also overhauled in-house press systems and provided basic PR training for Asia House staff.
TSP sourced stories from participating artists and worked to associate Asia House with relevant concurrent events such as Asia Society New York and Asian Art in London.
Press briefings built interest in the new building prior to the launch and journalists were accompanied to events to familiarise them with Asia House’s varied programme.
