Theresa Simon & Partners Ltd.

TSP was appointed by the publishers of the R. Crumb Handbook to create a PR campaign and manage launch events for a London season relating to counter-culture cartoonist Robert Crumb. TSP worked in association with high profile partners the Whitechapel Gallery, Bonhams Auctioneers, Stella McCartney and the National Film Theatre, who all created their own products, exhibitions and events for the season.

TSP ensured that publicity was maximised and built nterest for Crumb across the arts, fashion, film and publishing worlds. TSP co-ordinated the work of the various organisations and ensured clear visibility for the book at all the events. Robert Crumb himself was a reluctant interviewee so TSP thought laterally, creating feature articles that relied on his wife and muse Aline Crumb and co-author Peter Poplaski.