Theresa Simon & Partners Ltd.

MQP’s target was to sell over 100,000 copies of the Handbook, which it achieved within the first month of sales.

A spread of press coverage was achieved across international print, online and broadcast media including:

• Five-day Crumb series in The Guardian G2 section
• Previews and exhibition and book reviews in all UK broadsheets, London local and international newspapers, including the Herald Tribune, Evening Standard, The Independent and Sunday Times
• Interviews with Robert and Aline Crumb on BBC Radio 3, The Sunday Telegraph and The Times
• An authored piece by Peter Poplaski in the New Statesman
• News and features on national television, including Channel 4 News and the BBC 2 Culture Show
• Features on international newswires including Reuters
• Previews / reviews in art, book, comic and film trade press
• Party coverage in key broadsheet diaries: Evening Standard, Hello, Vogue and Instyle