Theresa Simon & Partners Ltd.

TSP strategised and managed campaigns in order to:

• Achieve press coverage across a broad spectrum of print and broadcast consumer media, art, architecture and design press
• Creatively develop press launch events, ranging from photocalls at stations to relationships with partner organisations such as the Victoria & Albert Museum or London Transport Museum
• Manage difficult press responses to the sometimes controversial programme
• Create a strong profile for and maintain awareness of the programme amongst peers and users of the Tube network