Theresa Simon & Partners Ltd.

TSP teamed up with Cohn & Wolfe (blue chip brand PR agency) and the Persuaders (event planners) to deliver a proposal that encompassed marketing, public relations, sponsorship and launch event management for the Wallace Collection’s most ambitious exhibition to date. TSP’s brief was to create a campaign that would attract 100,000 visitors to the show, continuing to attract the core audience of over-40 year-old visitors, families and established museum-goers, and drawing in more international visitors and younger audiences. TSP worked with the in-house team to develop their press liaising practice.