Clients & projects
The Wallace Collection: Boucher: 'Seductive Visions'
September 2004 – March 2005
A range of story angles were identified and TSP created innovative press packs to appeal to differing press sectors. TSP negotiated an installation at Selfridges (a few moments walk from the museum), where mannequins in contemporary Rococo-style dress advertised the Boucher exhibition. Customers were offered discounted entrance for the show.
TSP promoted the involvement of the Wallace Collection sponsor British Land, securing an interview with chairman John Ritblat in The New Statesman. TSP set up and managed national and foreign press briefings on the eve of the exhibition, with 65 journalists attending.
Vivienne Westwood in a Boucher-inspired dress