Theresa Simon & Partners Ltd.

Highlight campaigns included the Boucher: Seductive Visions show, where we teamed up with Cohn & Wolfe and the Persuaders (event planners) to deliver a proposal that encompassed marketing, public relations, sponsorship and launch event management for the Wallace Collection’s most ambitious exhibition to date. TSP’s brief was to create a campaign that would attract 100,000 visitors to the show, continuing to attract the core audience of over-40 year-old visitors, families and established museum-goers, and drawing in more international visitors and younger audiences. Vivienne Westwood opened the exhibition, dressed in an incredible replica of the puce pink Boucher Madame de Pompadour costume.  Our PR campaign delivered in excess of £1m in coverage and reached an audience of approx 32 million.

We also worked on the controversial Damien Hirst exhibition in the galleries, which generated an immense amount of coverage and drew in a much younger audience to shake up The Wallace's visitor profile.