Clients & projects

The Infinite Mix


Iin 2016, Hayward Gallery, in association with The Vinyl Factory, curated the gallery’s only major off-site exhibition during its two-year refurbishment at The Store, a creative space at the iconic Brutalist building 180 The Strand.

Theresa Simon & Partners co-directed a campaign to promote this showcase of the most important artists working in sound and image today, curated by Ralph Rugoff.  

65 journalists attended the September press preview and 4 and 5 star reviews appeared across London, national and international press, with a total audience reach of 170m.

The event launched the space for The Vinyl Factory, which has since hosted blockbuster installations for artists such as Jeremy Deller and Ryoji Ikeda and collaborated with talents across film and fashion including Wes Anderson, Prada and Louis Vuitton.

Khalil Joseph, still from the film m.a.a.d, 2014

Khalil Joseph, still from the film m.a.a.d, 2014