Theresa Simon & Partners Ltd.

TSP liaised with PR companies in Spain, Italy, USA, Germany, Netherlands and Belgium through a centrally coordinating French PR firm to generate UK coverage for the opening.  The main activity was recruiting journalists for a press trip to attend the exhibition opening in Beijing, whilst a secondary aim was to generate listings for “Our Future” in UK publications.  Additional work included creating English language press material for UCCA and raising awareness of director Jerôme Sans’ role.