Clients & projects
The Wallace Collection: Masterpieces from the Louvre
The campaign targeted arts, lifestyle, national, London and French press, focussing on the historical significance of Louis La Caze’s collection and comparison to the collection of his contemporary, The Wallace’s Lord Hertford as well as the centre piece of the show, Ribera’s ‘A Boy with a Clubfoot’.
The exhibition opened on Valentine’s Day and TSP was able to capitalise The Wallace Collection’s reputation as a romantic venue in press coverage.
TSP created and managed a press briefing at The Wallace Collection with 20 foreign and UK journalists attending. A press pack was created and posted to key reviewers with a catalogue following the opening.
