Clients & projects
Ceramic Art London 09
Association.
Since images of exhibitors’ work provided the strongest storyline for the fair, we secured an extensive selection and created montages showcasing a range of styles of pottery for journalists.
A continuous follow up process ensured that CAL-related ceramic products appeared in national and local newspapers and we also set up a number of competitions and reader offers.
TSP led the marketing campaign for CAL, researching and strategising advertisement placement and negotiating discounts. We also set up reciprocal deals with 15 leading ceramics galleries to extend awareness of the fair across the UK.
TSP invited key guests and journalists to the opening evening event and press from a broad range of media also attended the fair during the weekend.
